Featuring Sam Simister interviewed by Maryon Stewart


When Sam Simister and Heather Jackson, two successful female executives, hit menopause, they were staggered by the lack of products available to help them through this transition. So much so, the two old friends decided to do some much-needed research, which revealed a huge amount of suffering with very few solutions. They set out on a mission to get big brands to be more supportive to women going through this life stage and beyond. Fast forward three years, they have brought over 100 brands together and developed the MTick, like the Vegan V, which has a presence in menopause aisles of many major supermarkets and pharmacies in the UK. They are on course to launch in the US in October 2024, having already made agreements with some of the largest retail outlets in America. Sam is joining Maryon Stewart, the Pioneer of the Natural Menopause Movement and Founder of Femmar Health, to tell her story.


Sam Simister

Co-founder of GenM

Sam Simister brings over 30 years of experience and a unique skill set to businesses, driving growth and creating sustainable partnerships. As co-founder of GenM, a pioneering menopause partner for 100 brands and retailers, Sam is dedicated to improving the menopause experience for the UK's 15.5 million strong audience. With 90 partners on board, including major brands like Boots and QVC, GenM is leading the way in product signposting, workplace policies, advertising, and normalizing the conversation around menopause. Sam is also an Advisory Board Member for LEAD, supporting women in the retail and consumer goods industry in Europe. In her free time, Sam enjoys mountain biking and savoring delicious seafood in the UK and Portugal.

Visit Sam at


CEO of Femmar Health Corp

Maryon Stewart is CEO of Femmar Health Corp, and the author of Manage Your Menopause Naturally and 27 other books. A world-renowned healthcare expert, who is often referred to as the Pioneer of the Natural Menopause Movement. She has helped hundreds of thousands of women around the world overcome PMS and menopause symptoms without using drugs or hormones. She has had her own TV and radio shows in the United Kingdom as well as contributing to many other shows and series and now has a show Maryon Stewart’s Menopause Makeover on PBS TV in the US. In 2018 she was awarded the British Empire Medal and was recognized as one of the 50 most inspirational women by the Daily Mail. In 2022 she was included by Forbes as one of 11 female scientists, innovators and entrepreneurs changing the narrative on menopause. 

Visit her online at

Additional Links:

The link to her latest book, Manage Your Menopause Naturally.
The link to her Menopause Makeover TV series on
The link to her Community.

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